The first thing I did was informing the press. Just typed in "press" in a search engine, and sent my message to the first, - hopefully the best! - 100 media websites. See details on my PRESS page.
There may be more elegant, - and more expensive!, - ways for making people to hear you, but I just used their online ContactUs forms or emails. There are a lot of automatical submission solutions, but I did this job manually. Site by site, email by email ...
I've spent on it SEVERAL DAYS.
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